Information Aesthetics is talking about visualization nostalgia. Hey, we used to have a ruler like this at McKinsey. I will continue to look for one, or a picture. They were blue, had boxes for bar/column charts and pie diagrams, and a few triangles and arrows. 
The bad thing is that all your charts sort of looked the same. The good news was that, because you were trained to use this ruler, you always tried to find a graphical way to present your information, hardly ever resorting to bullet points.