The other day I was doing the first sales presentation design interview with a startup that soon will start selling storage systems for large data centers that will eclipse the performance of the big names in the industry. Two presentation options
  1. Flaky chart: 2 columns, our performance, their performance.
  2. Substance chart: a series of charts that explains how a totally new type of storage architecture can deliver these performance figures
The first approach does not stick, the second one does, even in the absence of a large number of customer examples.