Most clients give an almost perfect verbal investor or sales pitch in our first briefing meeting. Somehow, in one on one meetings it is easy to connect with the 1-person audience, and construct a compelling story with a natural flow.

As soon as the number of people increases, something goes wrong.  Luckily we have our presentation slides projected big on the wall to remind us to get on with telling our story just like we did in the 1-on-1 meeting.

And here is the secret of the professional presentation designer: I often follow that first raw 1-on-1 pitch very closely in my story flow design. But do not tell anyone.