Your Group CEO has asked you to present her your strategy for the next 3 years. While you have a pretty good idea what you want to do, you are not sure how to present it on slides. You call in the Internet to the rescue and Google delivers an endless stream of Harvard, McKinsey, and other management gurus' perspectives of what a strategy should contain.

The problem is when you put it on a slide, your strategy sounds like a page out of a management theory book. All is in there: visions, missions, governance, change management, stakeholder involvement. In the middle of all the buzzwords it is hard to find your own story.

The other way to present it? Do not use the frameworks to tell the big idea behind your strategy. Tell it in your own way. Once you have done that, use the fancy frameworks as a check list to compare your full strategic plan against. Have you thought about everything?

Frameworks are great for work planning, not for making convincing presentations.


Art: Nicolas de Largillierre, (Details of artist on Google Art Project), Portrait of a Boy in Fancy Dress, 1710. Sign up for SlideMagic, subscribe to this blog, follow on Twitter.