Finding the bottleneck

If you are struggling to get traction with your investor presentation, it is worthwhile to try to find out where the bottleneck is:

• Do investors understand what I am trying to do?
• Do investors understand that this is a big problem/opportunity?
• Do investors understand that someone can make a big business out of this?
• Do investors understand that I am the person who can make a big business out of this?

These are slightly different questions than the ideas entrepreneurs often have:

• My slides do not look "slick" or professional enough, let's add some colour
• The story flow is not completely right, let's talk about the market earlier
• We have not put in aggressive enough financial forecasts, let's bump it up to $100m
• We did not put in that Gartner total market number for 2016
• We are not mentioning the right buzzwords, let's add a few
• The deck is too long, let's cut it down to 5 slides by combining pages
• We should use Keynote or Prezi, PowerPoint is stale
• We should invest in a video clip
• The deck needs more animated slides
• AirBNB raised a lot of money, let's copy their pitch deck

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Art: Edvard Munch, Self Portrait with a Bottle of Wine