It is easy to create a pitch deck for a first-time investment fund that sounds and looks exactly like a pitch deck for a repeat fund. Introduction of the team, industry perspective on investment opportunities, unique deal flow, active involvement with portfolio companies, and the fund terms.

But, in the absence of a hard investment track record, it is very hard to raise that first fund. Seasoned investors are taking an educated risk when investing in you. They see instantly that they are dealing with a new fund. Here are some pointers in your pitch deck that can give them more confidence.

  • A good, non-boring description of your experience, maybe mapped out across a timeline together with your partner showing that you have relevant experience, maybe not in the field of making investments, but still useful. 
  • Highlight the safety nets, partnerships you built, people that sit on your investment committee, and introduce their background as well
  • Don't relay on consulting industry frameworks to show that you know what's going on in the industry. Instead, know the ins and outs of companies in the market, have a perspective on what fields are interesting to invest in, which not. Know competing / similar funds in the market
  • Highlight other situations in your professional experience where you had to take an informed but risky decision, did it, and brought it to a good end

Yes, you admit that you are a first-time investor, but your institutional investor has figured this out already. Better be realistic and show why you deserve a chance to join the ranks of successful investors.