During a TED talk, most presenters have the luxury of bringing a totally new, surprising, inspiring story to an audience who cannot wait to hear it.

When you pitch a business initiative it is unlikely that it will come as a total shock or surprise to the audience, Investors have seen similar ideas before, potential customers have heard your competitor sales pitches, senior management heard you talk about this plan in last quarter's strategic planning presentation, market sizes look roughly the same as in yesterday's pitch, payback time is again around 6 months.

Why is your idea different than all the other ones out there?