I have seen it many times in coffee shops. Two people at a laptop. One doing the typing. The other stretching back, looking at the ceiling, and rephrasing that sentence until it is just perfect and encapsulates everything: "With flexible automation, value delivery is now ensured throughout the customer journey". "No, I think that should be "value creation". "Yes, you are right, change it". "Make "automation" bold, italic, underline", that is the key message here". "Red color as well?" "Yes, this starts to look perfect".

  • Noisy coffee shops are not the best environments to do design work
  • When you really get into the story you are touching on highly confidential issues (weaknesses, strengths, competitive positioning, development pipeline) that you do not want to discuss in public places
  • Bullet point phrasing does not equal visual slide design

Image by Gavin St. Ours on Flickr