Video of my SalesCrunch webinar is up
week. The focus was specifically on sales presentations.
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In Munich next week
I will be heading to Munich (again) next week to speak at a conference about investor and sales presentations. Ping me if you want to say hi. Image by Storm Crypt
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Sales presentations versus investor presentations
Sales presentations versus investor presentations
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selling the product) Sales presentations are often too "deep in the trenches" for the big picture
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usually in a sales presentation you state your competitive advantage without explicitly mentioning
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competitor names and their strengths and weaknesses A (summary of) the sales presentation should be
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There are differences: The investor presentation contains more content than a sales presentation: financials
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that deal, but add less to the investor pitch Sales presentations are usually geared towards bigger
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On the way to average
I designed the chart below for a sales presentation for an asset manager who is about to go on a
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sales presentation
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Persuasive sales story - buying a rug in Turkey
about when crafting that sales presentation that has the message "buy our product" written on every
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Video briefing
Sales presentation
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You know how to give that perfect sales presentation, but do you sales reps in the field as well
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"We can skip the problem"
individual issues the client has. The best sales presentations talk about the client, and not about the
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Sales presentation
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Often, this is what a confident sales rep says when discussing the brief for a sales presentation. For
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presentations elaborate on the problem. For sales presentations, it is a good opportunity to discuss
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is much easier to sell a problem than to sell a solution. Almost all my sales and investor
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The sales presentation
articulate/understand the customer's problem is much more effective in sales presentations than
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. Here are some observations (in no particular order) to help you design better sales presentations. A
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, someone sitting through a sales presentation would actually really want to buy something from you
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good sales presentation does not always equal a slide deck Some sales meetings can be conducted
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The sales presentation
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Sales presentations have a specific setting. Often, the audience is relatively small. Most of the
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The sales presentation is only a small part of the sales meeting
the customer a copy of the slides of the sales presentation in advance There could be a product demo
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The sales presentation is only a small part of the sales meeting
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be trusted? Do you understand their questions? Are you flexible? Etc. The sales presentation is an excuse to figure you out.
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Humanising the story
analysing human behaviour in companies. My main recommendation for their sales presentation: humanise
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sales presentation
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The big picture first
Doing the product spec slides of your sales presentation is relatively easy. The big picture, how
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sales presentation
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(Unusual) example of my work
Most of my work is confidential (fund raising pitches, sales presentations), but this presentation
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Sales presentation versus investor presentations
presentation is some story that said what it is you actually do, and why this is such a great
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Sales presentation versus investor presentations
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core sales presentation is the hardest to get right, it is the fundamental story of your company
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There is an overlap and there are differences. Overlap. At the core of both an investor and a sales
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way?" This overlapping part of the presentation is the core company story. Sales presentation only
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My NYU presentations on SlideShare
- designing sales presentations that sell View more presentations from Idea Transplant At the end of the
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. SalesSchool - designing powerful VC pitches View more presentations from Idea Transplant SalesSchool
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Oops, forgot the sales pitch
investor pitch deck to 10 minutes, check. But you forgot one thing: the sales pitch. Yes, this is an
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investor presentation and not a sales presentation, but still, every pitch to an investor should
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Sales presentation versus strategy presentation
Sales presentation
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Sales presentation versus strategy presentation
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consulting presentation. Sales presentation. Your audience will be less familiar with the background
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Over compensating
Sales presentation
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rather, lack of it) is often a big stumbling block. Spending slide after slide in your sales
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presentation about how financially stable and well-funded you are might just give the opposite impression
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Blue ocean strategy in a presentation
Most investor or sales presentation have some sort of slide about the competitive environment
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Imagine your audience - literally
sales presentation
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important for sales presentations. I have had a few clients situations where I was asked to help design
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Picking the correct logo
Many investor and sales presentations include logo pages. Improve the quality of these slides
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See more