Video of my SalesCrunch webinar is up
week. The focus was specifically on sales presentations.
In Munich next week
I will be heading to Munich (again) next week to speak at a conference about investor and sales presentations. Ping me if you want to say hi. Image by Storm Crypt
Sales presentations versus investor presentations
Sales presentations versus investor presentations selling the product) Sales presentations are often too "deep in the trenches" for the big picture usually in a sales presentation you state your competitive advantage without explicitly mentioning competitor names and their strengths and weaknesses A (summary of) the sales presentation should be There are differences: The investor presentation contains more content than a sales presentation: financials that deal, but add less to the investor pitch Sales presentations are usually geared towards bigger
On the way to average
I designed the chart below for a sales presentation for an asset manager who is about to go on a sales presentation
Persuasive sales story - buying a rug in Turkey
about when crafting that sales presentation that has the message "buy our product" written on every
Video briefing
Sales presentation You know how to give that perfect sales presentation, but do you sales reps in the field as well
"We can skip the problem"
individual issues the client has. The best sales presentations talk about the client, and not about the Sales presentation Often, this is what a confident sales rep says when discussing the brief for a sales presentation. For presentations elaborate on the problem. For sales presentations, it is a good opportunity to discuss is much easier to sell a problem than to sell a solution. Almost all my sales and investor
The sales presentation
articulate/understand the customer's problem is much more effective in sales presentations than . Here are some observations (in no particular order) to help you design better sales presentations. A , someone sitting through a sales presentation would actually really want to buy something from you good sales presentation does not always equal a slide deck Some sales meetings can be conducted The sales presentation Sales presentations have a specific setting. Often, the audience is relatively small. Most of the
The sales presentation is only a small part of the sales meeting
the customer a copy of the slides of the sales presentation in advance There could be a product demo The sales presentation is only a small part of the sales meeting be trusted? Do you understand their questions? Are you flexible? Etc. The sales presentation is an excuse to figure you out.
Humanising the story
analysing human behaviour in companies. My main recommendation for their sales presentation: humanise sales presentation
The big picture first
Doing the product spec slides of your sales presentation is relatively easy. The big picture, how sales presentation
(Unusual) example of my work
Most of my work is confidential (fund raising pitches, sales presentations), but this presentation
Sales presentation versus investor presentations
presentation is some story that said what it is you actually do, and why this is such a great Sales presentation versus investor presentations core sales presentation is the hardest to get right, it is the fundamental story of your company There is an overlap and there are differences. Overlap. At the core of both an investor and a sales way?" This overlapping part of the presentation is the core company story. Sales presentation only
My NYU presentations on SlideShare
- designing sales presentations that sell View more presentations from Idea Transplant At the end of the . SalesSchool - designing powerful VC pitches View more presentations from Idea Transplant SalesSchool
Oops, forgot the sales pitch
investor pitch deck to 10 minutes, check. But you forgot one thing: the sales pitch. Yes, this is an investor presentation and not a sales presentation, but still, every pitch to an investor should
Sales presentation versus strategy presentation
Sales presentation Sales presentation versus strategy presentation consulting presentation. Sales presentation. Your audience will be less familiar with the background
Over compensating
Sales presentation rather, lack of it) is often a big stumbling block. Spending slide after slide in your sales presentation about how financially stable and well-funded you are might just give the opposite impression
Blue ocean strategy in a presentation
Most investor or sales presentation have some sort of slide about the competitive environment
Imagine your audience - literally
sales presentation important for sales presentations. I have had a few clients situations where I was asked to help design
Picking the correct logo
Many investor and sales presentations include logo pages. Improve the quality of these slides
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