For when you want to make the point that it is important to pay attention to the small print, or make sure that you did not skip over important hidden information, you can use this concept.
In PowerPoint 2007:
- Get a picture of a magnifying glass from any stock photography site
- Set the font to a Times Roman-like serif font that looks like a book/newspaper
- Cut the sentence in 3
- Increase the size and apply a "can up" distortion to the text inside the magnifying glass (select the text, go into format, text effects, transform, in "warp", 3rd from the left, 4th from the top.
UPDATE: I have added a slide with this concept in the SlideMagic template store, you can download it here.