I am learning a lot from print advertising. I am learning a lot from the adgoodness blog.
Especially in fund raising presentations I design for startups that are going to pitch to potential investors, I am spending a lot of time/effort in finding that one image or visual concept that really nails down the idea in one big bang. Almost to the extent that the following slides are not required anymore.
Consumer marketing is all about focus on one single and clear consumer benefit. Here is a(nother) great example. Food for thought when designing your next presentation.