Clockwise or counter-clockwise

I do not understand software applications that do not use small arrows in their menus for rotating pages 90 degrees clockwise or counter-clockwise. It creates the exact same visual delay as bullet points:

1. Read "clock wise"
2. Imagine clock movement
3. Project movement on image
4. Think: "No I need the other one"
5. Select menu option "counter-clockwise"

A visual shortcut is needed (i.e., a simple arrow)