How do you make up your mind? Think of this, consider that, go back, look at this. A slightly random process in which you jump from one aspect to the other. Once we are done with this process, we go through a more orderly check list to see we've covered everything.

Here are the implications for many of my presentations:

  • Upfront, tease the audience something great is coming, but do not try to summarize or explain the whole pitch in a structured (=boring) way
  • Tell the story using the structure a movie director would take, not the author of a business school text book
  • Come back with an organized summary, the check list, to show the audience that we have covered all.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.