What do I mean by an “icon image”? A direct visualization of the title or a concept. For example: a small image of a wallnut on the summary “In a nutshell” slide, a photo of Albert Einstein on the page that reads “Smart product architecture”, a bag full of $100 bills on the revenue model chart.

These images are similar to icons that people use in computer software or web sites. They quickly remind the viewer what it is that you are talking about. But these icons are exactly as inefficient as text in getting your message across. When the audience sees the word “smart”, or sees the small image of a brain, it still does not understand why that product architecture is so smart.

You can find a better visualization.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.