Big market disruption, check. Experienced team, check. Company traction, check. Trimmed down the investor pitch deck to 10 minutes, check.

But you forgot one thing: the sales pitch. Yes, this is an investor presentation and not a sales presentation, but still, every pitch to an investor should include an example pitch to a potential customer. The investor needs to get a feel that a customer will actually buy your product. The sales story on the slides is important, but even more important than that: they way you present the slides as a salesman.

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