The other day I put a large picture of member of a management team in an investor presentation. “Hey, that one is much too large!” was the reaction of the client.

College year books and newspapers have programmed us to look for passport-sized images of people. Usually they have an inconsistent color and/or background, and people have an awkward starte into the lens of the photo booth.

You do not see images like this in well-designed magazines. Why not give your presentation that same look and feel. This is especially important if you email a presentation ahead of the actual live performance. The person opening the document might not know you and a big image might help establish a better connection.

So bigger images of management team members is one step. The next step up is to hire a good photographer and actually take a shot of the team working together. Preferably in a different pose than the ones we see in wedding family photos or football team shots.

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