Two main take-aways from the announcement by Apple yesterday about the new platform to design and publish interactive books for the iPad:
  1. It removes the excuse that the lizard brain inside me used so far to stop me from writing a book: the thousands of dollars and months in training I would have to invest to port an InDesign document to a working iPad app. Here you go, I committed publicly.
  2. This platform can be fantastic to write investor and sales pitch documents for one-on-one meetings or sending to a prospect before you meet face-to-face. The standard for the boring text “Executive Summary” just got raised in such a way that people might actually start to read them.

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