At McKinsey, we used to call this Business Dynamics, mapping reinforcing and opposing forces using arrows. The concept is borrowed from systems theory in mathematics and physics. These circles can make a great chart to show the main growth drivers behind your business.


The notorious US army spaghetti chart is a more complicated execution of the same principle. Contrary to many critical review, I actually liked it as a visualization of the incredibly complex situation over there.

UPDATE: There is now a PowerPoint slide template with 3 reinforcing loops available in the template store.

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