Yesterday I posted about a way to visualize a complex comparison (a hedge fund). Sometimes thought, the best things is just to simplify. “Here is a competitive landscape. These guys are bigger. These guys use a wholesale model (we are retail). These focus mainly on Asia. These market to younger consumers.” Interesting for PhD students that study your market, too much information for a first pitch to a potential investor. Aggregate things up to a simple grouping of competitors and complicate things in later discussions.