Frameworks are great to structure information but incredibly boring to present, especially if you have to repeat them many times over.

“Over the next 30 minutes I will describe each of the 15 business units using this framework: challenges, opportunities, profit potential, next steps. Here is business unit 1. ”

Oh no! 14 more to go...

It is better to tell a specific story about each business unit, actually on purpose using a different approach to tell it. The 15 data tables can go to the appendix for bed time reading.

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