If you want to make a dramatic difference to the look of a presentation, do it early in the design process. After a number of iterations a senior executive gets used to the look and feel of a slide, even if it is not a pretty one. The CEO sees a placeholder (no longer a slide with content) as the back drop of which to tell the story. Changing the design of a placeholder her makes her feel she has to redesign her story from scratch.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.