In the heat of the design process it is easy to let go of your ambition to design beautiful slides. Take a break, flip through a design coffee table book, and remember why work by great graphics designers looks so great.
  • White space, even if that means smaller font size
  • Custom fonts (if technology allows it)
  • Font weights (very thin, very heavy)
  • Font color (black, grey shades)
  • Words per line, where to break a line
  • Positioning of text on the canvas
  • Artistic, subtle, instead of blunt photography
  • Minimal use of colours
  • Leading between lines
  • Take it easy on drop shadows, gradients, and reflections
Nothing is rocket science here, just trying, and trying, until you have found out why it somehow does not look right...

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.