In the heat of the design process it is easy to let go of your ambition to design beautiful slides. Take a break, flip through a design coffee table book, and remember why work by great graphics designers looks so great.
  • White space, even if that means smaller font size
  • Custom fonts (if technology allows it)
  • Font weights (very thin, very heavy)
  • Font color (black, grey shades)
  • Words per line, where to break a line
  • Positioning of text on the canvas
  • Artistic, subtle, instead of blunt photography
  • Minimal use of colours
  • Leading between lines
  • Take it easy on drop shadows, gradients, and reflections
Nothing is rocket science here, just trying, and trying, until you have found out why it somehow does not look right...

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