The corporate strategy of a big company is always complex: many countries, many products, marketing, sales, manufacturing, organisation, finance, tax optimisation, M&A. Writing all that stuff down in an investor presentation does not make compelling prose.

Most companies understand that but swing the other way: a big vague broad mission statement that says we will conquer the world of [ENTER MARKET] and make the plant a better place at the same time.

Here is a potential middle ground. Start with the 3-5 really big ideas that will create growth for your company, pretty much like a startup would present its ambitious plans. Then follow with a more organised, structured, traditional overview of all the programs that are going on. Not to be discussed in detail, but merely to show that you have put them in place.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.