The corporate strategy of a big company is always complex: many countries, many products, marketing, sales, manufacturing, organisation, finance, tax optimisation, M&A. Writing all that stuff down in an investor presentation does not make compelling prose.

Most companies understand that but swing the other way: a big vague broad mission statement that says we will conquer the world of [ENTER MARKET] and make the plant a better place at the same time.

Here is a potential middle ground. Start with the 3-5 really big ideas that will create growth for your company, pretty much like a startup would present its ambitious plans. Then follow with a more organised, structured, traditional overview of all the programs that are going on. Not to be discussed in detail, but merely to show that you have put them in place.

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