Equiprent is raising money, and put together an infographic to attract the attention of investors (found it on the Cool Infographics blog).
What I like about it:
  • One page Executive Summaries are boring and yes, this is a much better way to grab attention. Equiprent is realistic and does not think that this graphic is landing them the investment. Its sole purpose is to get a 5 minute phone call to discuss the next steps in the fund raising process
  • The company is not afraid to get the fact that they are fund raising out in the open: it says so, it shares their suggested valuation, and it states how much they are raising in return for what % of the company. I feel that the benefits of publicity and reaching more investors outweigh the drawbacks (putting some of your company secrets out in the open). The fund raising process can be much more open than hush hush discussions in small venture capital meeting rooms.
  • The infographic itself catches the basic points of an investment pitch, if an investor is convinced that all the claims are true, she will for sure invest in the venture.

Some feedback on where it can be improved:
  • From a design perspective: some objectives on the page can be aligned better
  • Content-wise: maybe the fragmentation point can be beefed up more. It is the core argument of the pitch. I have no immediate suggestion how to do it better though
  • Financial projects look impressive, but have little credibility without the accompanying assumptions
All in all, a refreshing approach to an investor presentation.

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