Some clients say that they have a different message for different audiences and therefore need presentations that are heavily tailored to those segments. In some instances, that is correct. Investors probably are not as excited by hard core scientific data as doctors are. But still, sometimes an ambiguity in strategy might be the reason for the deviating messages. If that is the case, it is better to iron out this first and return to the beauty of one strategy, one story, one corporate presentation.

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