Most business meetings are about getting to some sort of decision or agreement on next steps. So why not focus your presentation completely on that?

Take out or put in the appendix:
  • Long-winded sections with historical backgrounds
  • A detailed description of the process your team took
  • All the dead ends you hit and excluded from the analysis
  • Vast analysis that proofs a point that everyone already agrees on
  • Market analysis for the sake of market analysis, without supporting a point you want to make
  • Explanations of management theory and frameworks you used, extensive parallels with other industries
  • Elaborate competitor profiles
  • Frame the options that you see
  • Provide a summary why you think you need option C
  • Quickly mention the evidence that everyone agrees on
  • Boil things down to the decision about the more controversial parts of your argument
  • Provide your logic, and provide deep fact-based analysis that support the points you are making.
A business school professor would not agree to this violation of providing an academic argument, but you ensured that your meeting will be as short and to the point as possible.

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