I try to keep ugliness completely out of my design work. Ugliness tends to spread like a virus that wants to take over your work.

Even if you make a quick mockup or even a paper sketch of a slide, it should look orderly, balanced, clean. This is what I learned on my first day at McKinsey, when a client walks in you should be able to talk her through the hand-written deck.

------------------
If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.