In presentations, clear and stunning are not the same thing. I have seen many stunning infographics that are not clear at all. And more importantly, it is perfectly possible to make a clear and convincing business presentations without stunning visual effects.

Especially in business presentations, people often want to go for stunning first, and commission expensive graphics design or video creation work. It is wiser to hold of with this until you have a simple presentation that 1) makes it clear what you want (touch the head) (believe me, I have seen many presentations that do not even pass this hurdle) and 2) convinces people to do something (touches the heart).

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