For most companies, a web page is a store front, a shop window. It should look professional, give a basic sense of what you are about, and provide instructions how to get there/contact you. Sophisticated visual effects, carefully crafted strategy paragraphs, mission/vision statements, marketing buzzwords might be important to you, but not to the reader of your home page.
  • Cut back the amount of content
  • Ditch the sophisticated custom design for a good looking template (such as
  • Make sure the basics are up to date (address information, management bios, the "news" section)
It is that simple.

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