When you get a question during your presentation, should you abandon your story flow and answer it? It depends.
  • For very large audiences, no. One person’s question does not merit throwing out your carefully crafted story line and potentially confuse the rest of the audience. Answer the question very briefly (“Good point, we use super glue for that, I will get back to it later in more detail”) and move on.
  • For smaller audiences that have seen the material you are presenting before, probably yes. For example a presentation to the partner group of a venture capital firm.
  • In one on one meetings: definitely yes. These meetings are not presentations, they are conversations and you should adjust the story flow based on questions, interruptions of the other person. If there are none, then follow the script, but that is likely going to be a boring meeting.

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