Management consulting stories are always divided in 3 or 5 components (optimally starting with the same letter), and each of these is then divided into 3 sub components as well.

Connect, communicate, control. And to achieve connect we need to aggregate, accumulate, and accelerate. This works reasonably well in documents for reading (if the verbs are chosen meaningfully and not using a dictionary looking for words starting with C).

Verbal pitches are a bit different though. A human, person-to-person story is flatter, more linear. It is hard to go up one level, down to the second point if we do not have the hierarchical structure in front of us. Also, using too many words that start with a C make you sound like a consulting report, not like a genuine speaker.

Listen to yourself: if it sounds wrong it probably is wrong.

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