To support the launch of the SlideMagic presentation design app I have started to remove the paywall for my book Pitch It!, you can read it here.

I am making slow progress because it requires a rewriting and reformatting of the content. First there was the iBooks version written in iBooks Author, then the PDF version written in InDesign, and now I am converting the content to HTML using squarespace.

Web templates have moved a long way over the past 2 years. The squarespace version looks as good, if not better, than the iBook version. I have all the freedom to design interactive content, and the adjustments between wide screen, iPad, and mobile phone are phenomenal. No app stores, no pass words, just click the link and you are in on any device.

This says something about the blurring of visual communication formats beyond the slides used in a stand up presentation. Scrolling down on a tablet is much more intuitive than clicking through slides (part of the reason why in SlideMagic things are fluid). Like reading a magazine or a newspaper, there is value for big picture, wow visuals, and a 12 point story here and there. A big bold chart and a detailed diagram. Maybe a nice magazine-style website behind a password is a better to present your idea than a PowerPoint attachment?

I can now also take the opportunity to update the content of the book, some of which has become a bit stale since December 2012 (and the biggest missing piece of information is SlideMagic as a credible alternative to PowerPoint and Keynote of course!).

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