They are different. The audience will put more value on:

  • Entertainment value ("stunning" slides, unusual props, presentation style)
  • Emotional connection to your business idea (not-for-profit ideas do well)
  • Emotional connection to the speaker (is she sympathetic, an underdog taking on big bad forces in the world)
  • Whether they actually remember you after a long morning of pitches (most of the audience will not take notes)

The professional audience will put more value on the business potential of your idea.

Focus on the objective: winning the pitch competition, which is different than receiving a cheque.


------------------
If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.