They are different. The audience will put more value on:

  • Entertainment value ("stunning" slides, unusual props, presentation style)
  • Emotional connection to your business idea (not-for-profit ideas do well)
  • Emotional connection to the speaker (is she sympathetic, an underdog taking on big bad forces in the world)
  • Whether they actually remember you after a long morning of pitches (most of the audience will not take notes)

The professional audience will put more value on the business potential of your idea.

Focus on the objective: winning the pitch competition, which is different than receiving a cheque.

Click "view post" to read the full blog entry. If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam. You can find Jan Schultink on Twitter here.