They are different. The audience will put more value on:

  • Entertainment value ("stunning" slides, unusual props, presentation style)
  • Emotional connection to your business idea (not-for-profit ideas do well)
  • Emotional connection to the speaker (is she sympathetic, an underdog taking on big bad forces in the world)
  • Whether they actually remember you after a long morning of pitches (most of the audience will not take notes)

The professional audience will put more value on the business potential of your idea.

Focus on the objective: winning the pitch competition, which is different than receiving a cheque.

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