I noticed that many of the pitches I have been designing recently follow this kind of narrative:

  • [Something] has been going on for ages
  • It is hard to understand that with all technological progress we still have to do [this], [this] way
  • Well, there is a good reason for, because until now it was not possible to get [this] right
  • Enter [company] that for the first time can offer [this] and [that] at the same time
  • This is not as easy as it sounds: for example look how hard it is to do [this]
  • It is not hard to see why in a couple of years, everyone who used [this] will now be using [that]

After this, the more standard "about" section follows with information about the company, the product economics, financials, team, etc. etc.

Art: Vincenzo Campi, The Fruit Seller, 1580

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.