The video in which Hillary Clinton announced her intention to run for President is too well executed. The messages are incredibly clear, you can almost reverse engineer the PowerPoint slide that contained the briefing bullet points for the script. 

But the execution is also staged and lacking raw emotion that it is unlikely to resonate with voters. I don't think it will leave a negative impression, just a neutral one. It sounds and looks like almost all advertising we see around us. This review on the Huffington Post captures it correctly.

In a similar way, Apple product videos, once admired, now almost look funny after the many parodies

A better way to do this? Interview "real people" on camera. It is a lot harder to do though.

It is a warning sign for those who think that big budget productions (videos, presentations) automatically translate into audience impact. The more people have been disappointed by slick presentations, photoshopped ads, spectacular videos, the harder it is to convince them that in your case they should believe you.

P.S. What do I think about the campaign logo? I don't think it is very pretty, but it will be very recognisable as an avatar on social media sites. Functional.

Art: The Peacemakers (1868) painting by George P.A. Healy

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