If you are pitching a healthcare IT business to a healthcare IT investor, she has probably seen hundreds of pitches of healthcare IT companies. If you are pitching a mobile content service to a mobile operator, she has probably seen hundreds of pitches by other mobile content providers. If your pitching an IT solution to a RFP evaluation team, they are likely to have invited more (similar) companies to pitch.
- Check whether you need to invest time in presenting industry background. If you are number 50, others probably have covered that ground (no need to preach to the converted)
- Don't make up facts about the competition, the audience might have invited them before you and heard the actual information first hand
- Use most of the time in the meeting to emphasise how you are different from all the other ones.