In many investor presentations, startups want to educate the audience first on a big trend that is happening. But, especially in consumer/internet, people catch up really quickly and you will loose the audience attention and your credibility of you spend time and slides on explaining things that everyone understands. 

Some examples I can remember (some of them from my time at McKinsey):

  • Home pages
  • Sticky eye balls
  • Portals
  • Market places
  • Social networks
  • Social media
  • Viral videos
  • Location-based services
  • Online video and the growth of bandwidth
  • Sharing economy

Smart VCs read the same blogs as you.

Art: Student at his desk, Pieter Codde, 1630

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