A lot of the progress of humanity boils down to improving and simplifying communication. There were huge wins when we figured out how to speak and coordinate hunting strategies, learned how to read/write/print books, speak long distance instead of taking the ocean liner, video, etc. etc.

More subtle improvements happened as well. Clear, simple language impacts the premium/position that bosses, priests, doctors, lawyers, politicians, can command. Long-winded corporate memos and formal letters made way for informal emails and now messaging to get to the point, quickly.

What we lose in style, we gain in efficiency and clarity. Gone are the beautifully hand-written letters without grammatical errors. Now we have the universal "business English" with a tiny vocabulary, full of mistakes, and pronunciation can be whatever you see fit. The English might not be perfect, or sophisticated, its meaning is crystal clear.

The same happens to corporate language. Management consultants took a first stab at making memoranda logical and structured. The exhibits in these documents slowly become more important than the written words themselves. And now presentation software/slides has become the main language in which we do business.

We need a crisp, simple, visual language to get a business concept across. Everyone can understand it, everyone can use it. That's what I am trying to do in the presentation app SlideMagic.


Art: Pieter Breugel the Elder, The Tower of Bable, 1563