I usually spend 80% of the production section of a pitch on the problem, and 20% of the solution. That might seem an uneven balance. But in fact, these two sections are one and the same thing, they go hand in hand. The way you frame the problem, sets up the way you introduce the solution.

Image: Wikipedia

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.