Two different storylines about the same company:

  1. CEO: I am running a great company: we are getting really good traction and be able to double sales to $1m in the next year. 
  2. Strategic acquirer: these guys have a piece of technology that is the missing piece in my system back end that can generate $200m in revenue next year.

You are not pitching yourself, you are pitching an audience. Understand it.

Art: The Cholmondelay Ladies, by an unknown artist.