I like to use one single visual concept as much as I can in a presentation. Two by two matrices, graphs, frameworks, they all require time to absorb by an audience. If you have to through in a new one on every single page, things can get pretty tiring. Management consultants tend to do this, and forget that the audience did not spend 3 months on the project but is hearing the story for the first time.

Luckily common issues in a presentation are often related:

  • Why is something difficult to do  (problem)
  • What is your solution
  • Why is the competition different

If you can fit all of this in a variant of the same diagram, you will save the audience a lot of time.


Art: Robert Antoine Pichon, Le Pont Aux Anglais, 1905