I get many clients who are some kind of local distributor or agent in a country and are asked to present an update on their business to the global headquarters of the company. Most of these clients have some sort of standard presentation that they use in the local market:

  • First up: the history of the company
  • Then missions statements, organisation charts
  • Then examples of advertising and campaigns for the product

But think about the corporate headquarters, they are likely to see 150+ country presentations that look more or less the same. They hear 150+ company histories that are similar. They have seen many ads for their product. They probably have a computer system in which they can call p the sales results by country and compare them against last and year, and, more importantly, against other countries.

Here is another approach:

  • Keep the obvious stuff very short, here are our brands, here are the results.
  • Think in what way your country might be different than other markets (population concentration, market preference, local competitors) and discuss how you solved these specific challenges.
  • Use lots of photos that give a good visual impression of how your product is positioned in the local market.

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