On stage, you do not present slides that layout your weaknesses in the best possible visual way. On the other hand, when preparing for your presentation, (or briefing your presentation designer), it does not make sense to brush every weakness away.

I have clients who respond to every possible probe with: "of course not",  "and this", "and that", "and then there is this data", "look at this customer quote". And still, there must be a reason why the company hardly has any revenue.

A better approach is to recognise the weaknesses, lay them out openly on the table, and try to figure out a way to address them.


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