Every pitch starts with an informal, but often very good, story/conversation. Then we start to complicate things with slides, templates, storylines, structures until we get to some slide deck. Then, it is often useful to step back to the very fundamental investor questions:

  1. What is it they are trying to do? (Often not clear in a presentation)
  2. Will anyone want to use it? (Rational logic, emotional gut feel)
  3. Can you make money from it? (There are many good ideas that do not deliver a profit)
  4. Can this team pull it of? (Probably most important question)
  5. (Can I construct a good deal given valuation, cap tables, Board seats, etc.)