You have been thinking about your app for 2 years, before this moment when you are ready to talk to investors. You have grand visions of the bigger picture, and how your app could become a major platform in your industry.

Investors have not gone through this process, and see many pitches that claim to be a platform in your industry. You can't skip the part where you actually explain what your app does, now, today, in very practical terms.

This serves 2 purposes:

  1. The investor actually understands what it is you do, after which she is ready to try to understand your broader vision for the future
  2. The investor can develop a gut feel about whether a user today actually would like to use and keep using the product. Inside an investor pitch, there is always a mini (customer) sales pitch

Photo by Ben White on Unsplash

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