Some potential clients walk away after a first meeting to discuss a presentation design project, and you can read the face that clearly says "he does not understand it (and how does he have the courage to charge such a fee for the project".
Well, that is exactly the point. If you failed to explain things to me in a low risk 1-hour briefing of a presentation designer, you will for sure fail in a high-stake 20 minute investor pitch.
There are 2 important milestones you need to pass as a presentation designer:
- A certain level of visualization skills
- The confidence to know that if you don't get it, nobody will, i.e., the target audience also does not get it. "Not getting it" is not your problem.
Getting number 2 right is a lot harder than number 1.
The most expensive part of the project is getting me to a level where I understand things, once that happens, designing the slides is the relatively easy part of the process.