I am in the business of designing presentations that I hardly ever need to deliver myself. Now and then I come up with this brilliant visualization/analogy that simply does not stick with the client.

First she asks what it means. I explain. "OK".  In the next call: "remind how that chart works again?". I follow up with a passionate explanation. During rehearsals: "So, here we have an [um] great example", and the energy in the pitch grinds to a halt.

Time to take the chart out.

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