When you write text on a presentation slide, the way the text looks is almost as important as what the text actually says. All the time, consider the typography, the layout of your text when crafting titles and headlines.

  • Orphan words that drop to the next line
  • Filler words, passive verbs that fill space but don't any meaning
  • Uneven distribution of words across boxes with similar visual priority
  • Etc.

Image via WikiPedia

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