All my clients want that presentation that uses story telling and captivating images to hook its audience emotionally and gets them to sign an investment check right here, right now.

But sometimes that beautiful story is not the issue. Ideas can be pretty simple to describe, the market size easily understood, what is left is the concern that company can actually make it happen.

Business models, cost structures, go-to-market routes, hiring plans, product releases, all "boring stuff" that pretty much only can be captured in McKinsey-style tables. Ah, that annoying presentation designer who keeps on pointing out inconsistencies between the slides.

These cases also highlight why certain companies can do incredibly well in big audience pitch competitions, but fail to raise money from professional investors scrutinizing the details in small conference rooms.

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