Venture capitalist Fred Wilson describes 3 alternatives to the traditional pitch deck:

  1. Short video
  2. Short podcast interview
  3. A well-written letter

They are all great suggestions, some observations:

  • All these are substitutes for the "first shot" pitch deck, where the VC is absorbing your idea for the first time, as Fred says to find out: "if they are a fit with our thesis and of interest to me and my colleagues at USV" He will spend a few minutes max on these pitches. You still will need other, more elaborate materials in the next stages of due diligence.
  • See how important information about you, the founder is: videos and podcasts give away a lot about you as a CEO, entrepreneur, people manager, Board Member
  • All of the above are as hard to get right as a good traditional pitch deck (especially the letter is really tricky). Just recording a video in itself will not give you a better chance to succeed. Seeing the first 10 seconds of a poor video, or reading through the first bullet of a poor slide deck are equal turn offs.

Cover image by Daniel McCullough on Unsplash

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